Spotlight
Farhan Ahmed
Head of Marketing and Corporate Communications
HSBC Pakistan
Farhan Ahmed was appointed Head of Marketing and Corporate Communications, HSBC Pakistan in February 2010. Under his leadership the function has introduced several Corporate Sustainability initiatives in 2010, as well as the commencement of HSBC Pakistan's first structured Public Relations Campaign, and the launch of HSBC Advance in Pakistan.
Earlier, as Manager Marketing at HSBC, he was responsible for the very successful launch of the bank's Credit Card, the launch of HSBC Premier and the Non-resident Pakistani Proposition for HSBC Pakistan.
Before joining HSBC in 2003, Farhan was the Food Services Sales Manager, South at Nestle MilkPak Limited. He was manaaging a sales portfolio of over PKR40million a month. He rose to the position from an Assistant Manager role during which he undertook structural reorganization of the business in his territory. This, and other measures resulted in enabling the business to doubling the regional performance. This was recognized by the management and the team received the ‘Food Services of The Region Award’ in 2002. Whilst still a Management Trainee at Nestle MilkPak, he worked ardently to develop a Model Sales Area for Karachi, and also managed the Infant Nutritions brand portfolio of CERELAC, NESLAC and NAN for some time.
He is an MBA from the Institute of Business Management (IoBM) and remains closely affiliated with academic programs at IoBM, as a visiting faculty.
He is also a member of the MENA advisory board of the CMO (Chief Marketing Officer) Council as well as being an active member of the Marketing Association of Pakistan and Project Management International, Karachi Pakistan Chapter.
Dr. Asma Faisal - December 2010
Coordinator, MBA Health Management Program at IoBM
Holds an MBA in Health and Hospital Management from IoBM and an MBBS from Sind Medical College Karachi. She has served Dow University of Health Sciences (DUHS) in different capacities, i.e., as Director Media & Marketing and later she was selected as Director Programs for the Institute of Health Management within the same University. As Manager, Health Program, she has also been associated with the Sind Education Foundation where, in addition to arranging high profile health camps in different parts of Sind, she conducted "Health Training" of teachers (TOTs) for 100 schools across the Sind province. In South City Hospital Clifton, she served as Manager Administration for more than 5 years.
Asif Qayyum - Aug 2010
Sloan Fellow at MIT
Cambridge Massachusetts
The program is conducted at MIT & Harvard
My experience at IoBM was a pilgrimage of self discovery and the mix of individuals in my class was my laboratory. It was here at IoBM that I discovered my passion for entrepreneurship and launched my first startup, which ushered in the era of e-Payments and online credit card transactions in the Pak-rupee economy. IoBM provided me with the essentials to understand business, the tenacity to launch a startup with practically nothing but raw guts & dreams and the wisdom to let go. I feel that attending IoBM was one of the best decisions I ever made.
Saima Siddiqui - May 2010
Manager HR Policies & Projects at Aga Khan University (Graduated in the year 2000-Gold Medalist in MBA MIS)
As I have progressed professionally over the years, from a fresh entrant to a manager, I have always felt blessed and extremely fortunate to have selected CBM as my choice institution for higher learning.The exciting and stimulating academic environment at CBM helped me immensely in preparing myself for the challenge of making good in a tough and competitive job environment-instilling in me both academic excellence and ethical work principles.I wish IoBM management,faculty and students all success in their future endeavors!
M. Salman Farooqi - April 2010
Chief Financial Officer, Lowe & Rauf Pvt Ltd.
A Senior Management Finance Professional with a well all rounded and diversified experience of finance planning and managing large organizations spread over a period of more than a decade. Over the years Salman Farooqi has evolved as a true financial planner and a senior executive in the corporate sector and achieved the position of Chief Financial Officer in a short span of time.
Javed Jafri - March 2010
Manager Marketing, Telenor Pakistan.
Having graduated from CBM in 2000, aspiring to take over the world. I joined the media industry at a time when having a career in media was a futuristic approach. Almost 5 yrs with PakMediacom as Sr. Manager Media Planning shaped the base of my career and prepared me for what was to be my most eventful journey ever. From bringing media basics to Pakistan to working on different assignments with P&G UK, P&G Geneva, PMC was nothing short of a joyride. Next stop was a shift to FMCG through Tapal as Manager Marketing Services where planning for the product and brand itself was a world beyond media. Initiating for the first time annual/ monthly /quarterly media and brand reviews for all brands and developing the media strategy for corporate communication with dedication earned me "Best Performance Award" by Managing Director. Just when I thought life couldn't get any better, shifted by career to a new entrant in Telecom then, Telenor Pakistan. It would not be wrong to say that all TP brands and their launches have been my baby to say the least.




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